Lufthansa Group / STARLINK
For the winning Lufthansa Group x Starlink pitch, the task was to introduce a new standard for connected travel: free, fast and reliable in-flight internet across the Group’s airlines.
A complex B2B product story had to become one clear communication platform for business travellers and corporate decision-makers. I worked on the messaging logic and visual language, creating a system designed to scale across digital, CRM, social, paid and sales touchpoints.
Scope: Messaging Logic · Visual Language Development